GREAT SCOTT! TRANSFORMERS-BACK TO THE FUTURE COLLABORATION INTRODUCES ‘GIGAWATT’ CHARACTER – AVAILABLE TO PRE-ORDER NOW!
‘More than Meets the Eye’ Collides with Time Travel
For 35th Anniversary of Iconic Back to the Future Franchise
An IDW Comic Book is Also Being Created for Back to the Future and Transformers Fans
PAWTUCKET, RI – July 2, 2020 – Great Scott! Hasbro, Inc.
(NASDAQ:HAS), Universal Brand Development and Amblin Entertainment today
revealed the first-ever TRANSFORMERS-
Back to the Future Collaboration, starring the all
new character GIGAWATT.
This new time-traveling TRANSFORMERS AUTOBOT commemorates 35 years since the groundbreaking adventure film,
Back to the Future, took audiences back in time.
When fans of the iconic
Back to the Future Time Machine
look a little closer at this nostalgic interpretation of the car,
they will be treated to a new “robot in disguise” named GIGAWATT, a
converting time machine robot.
The figure stands at 5.5 inches in Robot mode
and can convert to Time Machine mode in 17 steps, plus it includes a
blaster and whip antennae accessories, and features movie-inspired
details from the film, including Doc Brown-style
goggles, a flux capacitor chest piece, and time circuits. In time
machine mode, the gullwing doors open and wheels rotate from vertical to
horizontal to produce a hovering effect as seen at the end of the film.
In addition to the collectible figure, from IDW comes
Transformers / Back to the Future – the four-part, comic book
series. The first issue cover is being revealed today, along with the
story synopsis: Marty McFly has just returned to his home sweet home,
Hill Valley 1985, and everything's looking up...
that is, until Marty and his friend Doc Brown's time machine attracts
the attention of the Decepticons! With one small mistake, Marty finds
himself thrust into adventure to stop the Decepticon plot in the past,
present, and future... all with the help of a
new time machine: the Autobot, Gigawatt!
TRANSFORMERS robots have always been more than meets the eye, but
now, through the TRANSFORMERS Collaborative, fans can experience these
larger than life characters as they team-up, mash-up, and meet up with
other characters,
teams and people who share this same special quality. It is a world of
constant change where things are not what they seem.
The GIGAWATT figure is available now for pre-order at
Walmart.com with only 1,985 pieces available that feature an exclusive, limited edition numbered package in honor of the 35
th
anniversary of the first film’s release
– July 3, 1985. A second variant release of the figure will be
available starting October 1, 2020 via HasbroPulse.com and select
retailers around the world; part one of the comic book also will be
available October 1, wherever comic books are sold.
# # #
About Back to the Future
From the Academy Award-winning filmmakers Steven Spielberg and Robert Zemeckis comes
Back to the Future - the original, groundbreaking adventure that
sparked one of the most successful trilogies ever! When teenager Marty
McFly (Michael J. Fox) is blasted to 1955 in the DeLorean time machine
created by the eccentric Doc Brown (Christopher
Lloyd), he finds himself mixed up in a time-shattering chain reaction
that could vaporize his future – and leave him trapped in the past.
Powered by innovative special effects, unforgettable songs and non-stop
action,
Back to the Future is an unrivaled adventure that stands the test of time.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to
Creating the World's Best Play and Entertainment Experiences.
From toys, games and consumer products to television, movies, digital
gaming, live action, music, and virtual reality experiences, Hasbro
connects to global audiences by bringing to life great
innovations, stories and brands across established and inventive
platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER
RANGERS, PEPPA PIG and PJ MASKS, as well as premier
partner brands. Through its global entertainment studio, eOne, Hasbro
is building its brands globally through great storytelling and content
on all screens. Hasbro is committed to making the world a better place
for all children and all families through corporate
social responsibility and philanthropy. Hasbro ranked among the 2020
100 Best Corporate Citizens by 3BL Media and has been named one of the
World’s Most Ethical Companies® by Ethisphere Institute for the past
nine years. We routinely share important business
and brand updates on our
Investor Relations website,
Newsroom and social channels (@Hasbro on Twitter and Instagram.)
About Universal Brand Development
Universal Brand Development globally drives expansion of the
company's intellectual properties, franchises, characters and stories
through innovative physical and digital products, content, and consumer
experiences. Along with franchise brand management,
Universal Brand Development's core businesses include Consumer Products
and Games and Digital Platforms based on the company's extensive
portfolio of intellectual properties created by Universal Pictures,
Illumination, DreamWorks Animation and NBCUniversal
cable and television. Universal Brand Development is part of
NBCUniversal, a subsidiary of Comcast Corporation.
www.universalbranddevelopment.com.
Thanks to Rogers & Cowan for providing Zone Base readers with this news!