Why is it always a pit?

It from the Pit is probably a lot of fun all year, but it definitely makes for some monster-movie-flavored fun with a cup of pumpkin-spiced latte.

While the game looks fun, the real star of this commercial is the animated segment, which makes me wish there was an ongoing story of adventurers facing off with that thing in the pit.

You know, just like quicksand, I seriously thought pits would be a bigger threat to my safety as a child. Never seen one.