Changing Gears

I've been experimenting with the way I handle things around the site. I put a lot of time and energy into Zone Base and always try to make it a better overall experience. For the longest time, there wasn't really a regular posting schedule. I just posted whenever I wanted. Eventually, that turned into posting nearly every day before settling into the rhythm I've had for the past few years.

Lately though, that rhythm has started feeling more like a rut. It became content for the sake of content, as long as I followed my schedule, and I'd be way too hard on myself whenever I couldn't.

Guys, I make exactly zero dollars from this site. It's simply an extension of my hobby and my way of enjoying all this fun stuff with you. If I *did* make money from Zone Base, I'd probably be even more militant about sticking to a schedule.

One of the reasons I've always tried to post regularly is because it's always seemed strange to me when a website goes silent for months, then suddenly posts again like nothing ever happened. Sure, life happens, and sometimes people just can't update. That's completely understandable. But let your readers know what's going on, especially if you're making money from the site. In my mind, those readers deserve that courtesy.

I've always felt like too many people take their audience for granted, and I refuse to do that with all of you.

Zone Base isn't some giant website, and I'm certainly no influencer. But the site gets thousands of views every day. There aren't words that can fully express how flattering and humbling that is to me. Thank you all so much for taking time out of your day just to read whatever nonsense I've decided to write about.

With all that in mind, and with the goal of making both the site better and my life a little easier, I'm changing the posting schedule. I think it's going to lead to higher-quality posts and, ultimately, a better experience for everyone. They'll probably be a few adjustments as I go, but here's the plan.

**Monday**

The Weekly Update posts have become surprisingly popular, so I'm going to expand them a bit. I'll still talk about what I did over the weekend and any toy pickups (I seriously doubt anyone is interested in the drawstring cargo shorts I found at Burlington), but I'm also going to use them to talk about things happening in the hobby. A new toy line? A new game? Something interesting that's been announced? It'll all have a place here.

**Tuesday**

Random Day!

This is where the Godzilla, He-Man, and other non-Transformers topics will live. I'm also expanding "random" to include robot lines adjacent to Transformers. Maybe I want to talk about a BeastBOX figure, one of those cool Nano Block-style mechs from Daiso, or even a GoBot. They'll all fit here.

The biggest change is that if I don't have something substantial to say, there simply won't be a Tuesday post.

Previously, I'd sometimes throw up a video or something with very little text because I felt like I *had* to post something. Not anymore. I'd rather post something worth reading than post just to fill a space on the calendar.

**Wednesday**

Wednesday becomes the week's main Transformers feature.

Instead of two shorter Transformers or robot-related posts every week, expect one larger, more substantial article.

Transformers model kits will probably continue taking center stage because they're a blast to build and write about, and you all have made it pretty clear you enjoy them too. But don't worry, regular Transformers toys aren't going anywhere. I still want to continue things like my quest to cover every Cyberworld toy.

I also want to get back to writing more articles that aren't necessarily toy reviews. Maybe it's an episode of the cartoon, a character, a piece of history, or just an experience I've had with the franchise. I miss writing those kinds of posts, and I think they'll make Wednesday feel like the week's "Main Event."

**Occasional or Special Posts**

Sometimes something happens and I just want to talk about it *right now*. Those posts aren't going away. They'll happen whenever inspiration strikes or whenever there's something worth talking about.

**Social Media**

Zone Base has never had a huge social media presence. Most of the sharing has always been through my personal accounts. I did create a Zone Base Facebook page to make sharing easier, and while it doesn't have a huge following, that's perfectly fine.

I've also started treating Instagram and TikTok as extensions of the site rather than separate things. I've been making TikTok videos, sharing them to Instagram as Reels, and even using those videos as the images for some of my posts.

Going forward, you'll probably see more content there that doesn't necessarily become a full blog post here on Zone Base. Those oddball videos I mentioned earlier? Social media is probably where they'll end up. There are links here on the site, and over the next few days I'll be looking for ways to integrate them even better. If you'd like to give me a follow, I'd certainly appreciate it.

Starting this week, Zone Base will officially move to this new format, with the first new Weekly Update arriving next week.

Don't worry—Halloween is still happening exactly as it always does, with Halloween posts appearing before the regular scheduled posts. Beast Summer isn't going anywhere either. July is still going to be packed with beast-themed content, not just here on the site, but across the social media pages as well.

I hope you all enjoy the changes, and I hope they make Zone Base an even better place to visit.

As always, thank you for reading, thank you for sharing the site with your friends, and as always... be excellent to each other.