I bought this Cheetor because I wanted to check these little figures out and love Cheetor. Like other Cheetor figures in the Rise of the Beasts toy line, he's got a more traditional look. This leads me to think the figure will pop up in other lines. Toy companies like to reuse assets and I can see these selling well at the holidays. Like Titan Changers, they're obviously sold at a huge mark up and make profit even when on clearance. As the name implies, they 'flex' to transform. The parts are all held together by a larger rubber band. You essentially take them apart and reassemble to transform with said rubber band holding everything together. It's a simple toy that honestly pleasant if you can get past the limitations... or the price. If you don't mind the price or can get one on sale or clearance it'd make a great little desk toy.