I haven't talked about this weird commercial in a while. Usually when I do, it's joking and mainly just pointing out how weird it is. Though, I do admire it some. It's intention was to help introduce TF 2010/Season 3. They didn't get the movie when we did, so a little explanation was needed for the changes happening to the show. This pretty well done live action clip pretty much informs us that Convoy/Optimus Prime has died. Though man, I really dig the helicopters air lifting his body up. It has the overall presence of a Toho production and I honestly want more of it.