Global sports brand PUMA and Hasbro Inc. officially unveil the exclusive Transformers-themed collection. Since first capturing our sci-fi imagination in 1984, Transformers have transcended generations, becoming a global pop-culture phenomenon. The PUMA x TRANSFORMERS capsule range celebrates the two iconic Autobots, Bumblebee and Optimus Prime, their super powers and remarkable built, reimagined into PUMA’s latest RS-X silhouette.
This season, PUMA launches the RS-X sneaker, a reboot of the RS-0 which was built on the classic 80’s Running System (RS) line. Pushing boundaries in futuristic design with retro vibes, PUMA extends their RS range by partnering with exciting brands that take reinvention to the extreme, from the toy, television, telecommunication and motoring worlds. With its bulky design, bold color palette and material mixes, RS-X TRANSFORMERS pushes reinvention further and explores collectibles in and beyond the sneaker culture.
Equipped with PUMA’s patented RS technology on the midsole, the upper is decked with mesh, textile and nubuck overlays. The RS-X Transformers Bumblebee in Quiet Shade – Cyber Yellow and the RS-X Transformers Optimus Prime in Dazzling Blue – High Risk Red are nods to the signature colors of the two protagonists. The RS PUMA branding appears on the molded sockliner while the shoe tongue features the collab logo. The Transformers Autobot symbol fitted on the heel piece accentuate the style.
For the ultimate head-to-toe Transformers look, the collection also features apparel and accessories. Bumblebee and Optimus Prime’s vivid colors continue to appear on the T7 Track Pant and Track Top while the tees feature various iterations of the PUMA x Transformers graphics and all-over prints.
The PUMA x TRANSFORMERS collection for Men and Kid’s drops exclusively at Foot Locker stores and PUMA.com in Europe on November 22nd and mid-December in the U.S.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
(NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at , and follow us on Twitter ( & ) and Instagram ( ).
Thanks to Hasbro and their partners for proving Zone Base with this news.