I've never been to Kings Island, but they sure seemed to enjoy making roller coasters spooky for awhile. The ride had a bit of theming to match the name with the sign and a ride station that looked like Castle Dracula. The commercial is full on selling a vampire bat flying around during a scary full moon night! Despite the commercial airing pretty early in the year to advertise a ride opening in spring, somebody sure wanted to give viewers a bit of Halloween flavor off season. Whomever that person is deserves a medal. A spooky medal. Shaped like a bat.