The mobile-first e-commerce content site will drop the first-ever exclusive TRANSFORMERS x Ghostbusters Mash-up MP-10G OPTIMUS PRIME ECTO-35 and tee on a one-day special programming
June 25, 2019 - NTWRK, the leading youth culture e-commerce and content platform, continues to bring the world’s best brands together with their latest celebration of TRANSFORMERS and Ghostbusters 35th Anniversary, and the release of the TRANSFORMERS x Ghostbusters Mash-up MP-10G OPTIMUS PRIME ECTO-35.
The platform that has brilliantly developed a new form of e-tail – selling products via bite-size video broadcasts and episodic content – will take viewers on a once in a lifetime tour of Ghostbusters Fan Fest before debuting the product for sale. Viewers will have an immersive experience meeting the cast and crew, speaking with the fans and reveling in the attractions of the event. The content culminates with a one-on-one interview with Ghostbusters original film actor, Ernie Hudson, and special appearances by Ghostbusters reboot Director, Paul Feig, and Dan Aykroyd, who co-wrote (with Harold Ramis) and starred in the original Ghostbusters films of the 1980s.
Worlds collide in this TRANSFORMERS-Ghostbusters mash-up pack as the iconic Ecto-1 deco from the 1984 Ghostbusters movie now dawns an iconic TRANSFORMERS robot – the MP-10G OPTIMUS PRIME ECTO-35 Edition! MP-10G OPTIMUS PRIME stands at 9.5 inches in robot mode and can convert to truck mode in 26 steps. The MP-10G OPTIMUS PRIME figure comes with a wearable PROTON PACK-inspired package. The Ecto-deco’d OPTIMUS PRIME trailer can also convert into an ECTO-BASE, including an ECTO MAINTENANCE DECK, ROLLER, GHOST TRAP and a SLIMER accessory.
The collaboration acts as the first ever partnership between TRANSFORMERS and Ghostbusters. NTWRK will be the first platform where viewers can buy the collaborative figure and exclusive NTWRK only tee to celebrate the 35th anniversary of both Ghostbusters and TRANSFORMERS. The episode will air Tuesday, June 25th at 6pm on all NTWRK platforms. Following the NTWRK debut, the figure will be available at the San Diego Comic-Con International.
Find full product information below:
● Product Name: Transformers: Generations Masterpiece – Transformers Collaborative: Ghostbusters Mash-Up, MP-10G Optimus Prime - Ecto-35 Edition.
● Shorthand Name: TRANSFORMERS robot – the MP-10G OPTIMUS PRIME ECTO-35 Edition OR MP-10G OPTIMUS PRIME)
● Size: Stand 9.5 inches when in robot mode
● Age: Made for ages 8+
● Retail Price: $149.99
● Product Name: Transformers + Ghostbusters Long Sleeve Tee
● Exclusive: This T-shirt is EXCLUSIVE to NTWRK
● Details: Gray t-shirt with crew neck; 100% cotton; This is a garment-dyed, heavyweight t-shirt which means it has a vintage look and feel; Shirt features custom full-color artwork; Artist signature is featured on the shirt. Artist name is: Emiliano Santaluci
● Retail Price: $40.00
Find more information about the collaboration at .
ABOUT GHOSTBUSTERS (1984)
Bernie Brillstein serves as Executive Producer. Written by Dan Aykroyd and Harold Ramis. Produced and Directed by Ivan Reitman.
ABOUT GHOSTBUSTERS (2016)
Paul Feig, Jessie Henderson, Dan Aykroyd, Tom Pollock, Joe Medjuck, Ali Bell, and Michele Imperato Stabile serve as Executive Producers. Written by Katie Dippold & Paul Feig. Produced by Ivan Reitman and Amy Pascal. Directed by Paul Feig.
Launched in the Fall of 2018, NTWRK’s unparalleled access to content hosted by celebrities, musicians and pop culture figures, has made the platform unlike anything else in the marketplace, merging together the partnership of the best brands and talents. Touted as the next wave of video commerce, NTWRK’s first phase has been a collection of shopping content from some of the most highly sought-after brands and personalities driving youth culture and will continue with even more creative content and experiential one-of-a-kind experiences.
NTWRK is led by its CEO Aaron Levant, former Senior VP at Reed Exhibitions, where in 2016 he spearheaded the launch of ComplexCon, a cultural event attracting consumers and celebrities across fashion, arts and sports space. Prior to that, Levant founded the Agenda tradeshow for surf and skate brands, combining over 18 years’ worth of experience across fashion, retail, events and media.
ABOUT GHOST CORPS
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.
ABOUT SONY PICTURES CONSUMER PRODUCTS
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit .