The Diaclone versions of the Dinobots isn't too big of a departure from the Transformers use of them. This great commercial really sells them on the idea of being better than other dinosaur toys. Grimlock has usually been depicted as having fire breath, which I always took as a play on Godzilla. The ability was even in his Diaclone counterpart, because it's pretty rad. Though I can see the generic dinosaur toys being a stand in for various kaiju in this commercial. It's pretty clear the idea is there.